It's been my number one focus from the start, my biggest audience, and the channel that has made me the most money by a mile.
Every other platform comes and goes for me. The algorithm shifts, reach tanks, a format dies, or I start hating the platform (whoops). But my email list has been the one thing I actually own, that I love, and it's carried my business for years.
So I don't say this lightly: I have never been more excited about an email platform than I am right now.
I just got back from Kit's Craft + Commerce conference in Boise, and I left genuinely fired up.
Part of it was the product updates. They're seriously good. And the other part, honestly, was the company itself.
I got to be in the room with Nathan Barry, Kit's Founder, watch Haley and Shiv on stage, chat with members of the marketing, deliverability, product dev, and affiliate team.
Nathan Barry presenting at Craft+Commerce.
And what struck me is how much they actually care about creators.
Not in a marketing-tagline way. In a "we're building this software specifically to help you win" way. You feel it in the room. You feel it in every decision they're making with the product.
That's rare. And it definitely wasn't the vibe I got from the previous email marketing software I used to use (not naming names, but it rhymes with smactive frampaign).
And it's exactly the kind of company I want supporting the most important channel in my business.
Here's what's going down. Next Tuesday, June 23rd at 2pm ET, I'm hosting a free workshop with my friend Jordan Gill (who's now on the Kit team) to take you behind the scenes on how I actually use Kit and AI together to run my email marketing and the new Kit features that I'm fired up about.
If you are thinking of using Kit as your email platform, I highly recommend you come.
Fun fact? I got my start as a home décor blogger back in 2010. I’ve now helped 21,000+ Founders from every industry scale faster with smart marketing strategy and AI.